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From 2017 to 2020 he co-created the "Uga-Uga" campaign, winner of the Global Award BBVA and Effie Colombia and Latam.
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In 2018 he led the creation of "Botfriends Campaign" for Cerveza Poker, which won the Grand Effie in Colombia.
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In 2018 he participated in the DDB Latina MDP Program, being recognized as one of the top leaders in Colombia.
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In 2019 he led the Linio´s relaunch campaign “No es en línea, es en linio” across five countries achieving historic business results.
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In 2020 he served as a jury member for Press and Outdoor at D&AD.
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In 2021 he served as a jury member at Effie Latam.
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In 2023 he co-led the launch of Avianca’s new global concept: "El cielo es de todos."
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In 2023 he served as a jury member for Typography at D&AD.
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In 2024 he ranked #1 Executive Creative Director in Latam at the One Show.
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In 2024 he served as a jury member at the Russian Red Apple Festival.
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In 2024 he served as a jury member at the Immortal Awards Latam.
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In 2025 he served as a jury member at the Lápiz de Acero Festival.
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In 2025 he ranked #7 Executive Creative Director in Latam at The Drum’s.
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Highlights
temporarily unforgettable
★★★★★
"The kind of creative that makes you feel “the good kind of jealousy”. Great projects? Checked. Experience with international accounts? Checked. A bunch of awards? Checked. A well-placed heart and a ridiculously great attitude towards amazing work? Checked. I feel blessed to have had the opportunity to meet and work with such a talented and creative friend and mentor. Juan Cardenas and I worked together at Wunderman and Ogilvy & Mather for over six years, which puts me in a position to certainly say that any company would be lucky to have Juan as a creative leader."
Linkedin 14/04/2020
Jota - Julián Gutiérrez
Associate Creative Director - TBWA Singapore
