A short bio

Juan is a passionate, innovation-driven professional in advertising, specializing in strategic creativity. With over 20 years of comprehensive experience across various disciplines in the industry, he has stood out as one of the most awarded creatives in Colombia, responsible for a significant number of globally recognized, multi-awarded, and memorable ideas.

Thanks to his work and that of his teams, he has earned more than 400 creativity awards, including 15 Grand Prix at festivals such as LIA Awards, One Show, Art Directors Club, Clio, Communications Arts, Campaign, PHNX, Effie, and Ojo de Iberoamerica, and multiple awards at Cannes, D&AD, Fiap, ElDorado, Antigua, El Sol, Amauta, Nova, and many others. Juan has also served as a jury member and speaker at important festivals and has been a lecturer at several universities and creativity schools.

for a long journey

★★★★★

"I had the privilege of working with Juan Cárdenas on multiple creative projects, where he consistently brought a fresh, strategic perspective deeply aligned with business objectives. His ability to balance creativity with a commercial focus is one of his greatest strengths: Juan manages to maintain objectivity throughout the creative process while still proposing innovative and challenging paths that drive the brand forward and create real value.

Together, we developed ideas and campaigns that made a mark in the market and significantly supported Makro Colombia’s success during its repositioning and turnaround process.

He is an inspiring leader who fosters collaboration, raises the standard of teamwork, and turns ideas into tangible results. His vision, commitment, and passion for what he does make him an essential professional for any team aiming to stand out in the creative industry. I recommend Juan without reservation."

Linkedin 22/04/2025

Eric Pell

Marketing & Costumer Director - Makro

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